Pure Storage has renamed itself Everpure and agreed to acquire 1touch, a data discovery and classification startup, in a single announcement.
The company will begin trading as Everpure on the New York Stock Exchange as of March 5, 2026, and the ticker symbol stays PSTG. Its 1touch deal is subject to customary closing conditions and is expected to close in Q2 FY27. Terms were not disclosed.
Charles Giancarlo, CEO of Everpure, said: "Everpure reflects the company we have become as we help enterprises unleash the full power of their data." What that sentence is doing is moving the company out of a category. An all-flash array vendor is valued on capacity, refresh cycles and gross margin. A data management platform is valued on something vaguer and, the company clearly hopes, larger.
1touch supplies the piece the storage side never had. Its software discovers, classifies, contextualizes and enriches data across datasets and environments, and Everpure says integrating that with storage will make enterprise data AI-ready at the source. Everpure's own platform is good at knowing where blocks live and poor at knowing what is in them, which is precisely the gap a semantic layer is meant to close.
The release describes the Everpure Platform as the former Pure Storage Platform, which is the most honest line in it. FlashArray, FlashBlade and Portworx are unchanged, as is the Evergreen upgrade program the new corporate name echoes, according to Blocks & Files. Nothing about the hardware moves on March 5.
What the announcement withholds is more interesting than what it states. There is no purchase price, no revenue figure for 1touch, no headcount, and no date for when discovery and classification actually appear inside the platform as a shipping feature rather than a roadmap slide.
Blocks & Files reports that 1touch claimed 500 percent year-over-year growth in new bookings, zero customer churn and a growing roster of Fortune 500 customers in March 2025. Growth rates quoted off an undisclosed base tell a buyer nothing, and that particular claim is now the better part of a year old. The same report puts 1touch's venture funding at roughly $31.5 million across three rounds, a figure it flags as its own understanding rather than a confirmed number.
The strategic logic is sound even if the disclosure is thin. Every array vendor pitching at AI workloads has run into the same wall: customers do not need another tier of fast capacity so much as they need to know what is sitting on the capacity they already bought, whether it can lawfully be fed to a model, and which copy is authoritative. Buying a classification engine is a faster route to that than building one, and it is a route Everpure can afford.
Whether it works depends on integration nobody has demonstrated yet. Data discovery products are notorious for behaving well in a demo across one file system and badly across the sprawl of SaaS, edge and public cloud that Everpure is promising to cover.
Bootnote. 1touch was founded in New York in 2017, and its first product, Inventa, was taken up by IBM as the basis of that company's Security Discovery and Classification offering, according to Blocks & Files. Inventa was rebuilt into a data intelligence and orchestration product called Kontextual, launched in November 2025, and that is the software Everpure is actually buying.
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